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A Rwanda-based smartphone manufacturing company is hoping to win over customers with its Mara Phone, the first device made entirely in Africa. The company is marketing its phone as a higher-quality alternative to Chinese models which have a strong grip on the continent’s mobile phone market. Mara’s main competitor is Tecno, a subsidiary of Transsion from Shenzhen, China, which controls more than 50 per cent of the African smartphone market. Mara Phones is part of Mara Corporation headquartered in Dubai, United Arab Emirates.

卢旺达一家智能手机制造公司有望凭借其马拉(mara)手机赢得客户,这是第一款完全非洲制造的手机设备。这家公司为其手机产品的市场定位是中国同类产品的高品质替代者,后者牢牢控制着非洲大陆的手机市场。马拉手机的主要竞争对手是传音,是中国深圳传音公司的分公司,它控制着50%的非洲智能手机市场。而马拉手机是总部位于阿联酋迪拜的马拉公司的分支。